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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Comparing negative political advertising on social media in the USA and the UK with regard to voter protection
 LaGrange, Vanessa ; Shavit, Anna (advisor) ; Konrádová, Marcela (referee)
This thesis examines the issue of negative political advertising on social media in the United States and the United Kingdom. Furthermore, it focuses on describing the current legislative situation in both countries regarding the regulation of online political advertising and voter protection. Through two case studies of campaigns on the social network Facebook, the author examined negative messages of the Conservative Party in the UK parliamentary elections of 2019 and negative messages of Donald Trump in the US presidential elections of 2020. In the practical part, the author compared the use of negative political advertising in both countries and presented the shortcomings of the legislation governing political advertising, which manifested themselves in the selected election campaigns.
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